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Louai Alasfahani

​Chief Creative Officer and Partner of Paragon International

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Mr. Alasfahani is an author, contributing articles and opinion pieces to trade magazine titles such as: Arab Ad, GMR Gulf Marketing Review, Al Taswiq Al Arabi, Focus Intelligence Report, Campaign ME, Communicate, etc.


He is a founding member and the president of the IAA (International Advertising Association Kuwait chapter).


He is a member of IPRA (International Public Relations Association, CIM (Chartered Institute of Marketing) and the International Journalists Association.

Mr. Alasfahani was judge on the NYF (New York Festival) 2012 grand jury, legacy judge at SIA (Summit International Awards) and Kuwait Times Photography competition; also a judge at American University of Kuwait Capstone.

Louai launched and still manages a blog on integrated marketing communications, intellectual property and copy cat/spoof ads. He is also credited for co-founding Awraq - the world’s first advertising critique magazine in Arabic.


Mr. Louai Alasfahani is certified by the LCCIE (London Chamber of Commerce and Industry examination board) in the fields of PR & Advertising and earning his mini MBA from AMA (American Management Association).

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