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F3 Fashion Identity

F3 is a newly established fashion company by three entrepreneurs specializing in introducing international fashion brands into the Middle East through obtaining their franchising rights.


Create a minimalistic timeless identity that transcends fashion trends and works well across multiple platforms.


We met the challenge by creating a logo that is open ended from both sides without an enclosure to represent their ambition and their endless possibilities of growth in classy black and white palette.


The visual identity communicated sophistication and professionalism, which enabled them to obtain three international brands in a record time of less than three months.

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