Irfan HQ
Brand Philosophy
BOLD,
VIBRANT
AND
FLEXIBLE
Bold
Aesthetically dominant bold logo with elegant vectors
matched only by its custom created Arabic and
Latin typography.
The lowercase “h” amalgamation with the uppercase “Q”
symbolizes a meeting place for work and leisure as well as the
synergy created by the coming together of people under one
roof and sky.
The upward movement from lowercase to uppercase
insinuates the desirable growth in a sustainable environment
reminiscent of a seed sprouting.
Flexible
The Irfan HQ visual identity performs like a boat’s sail, not it’s
anchor. The sails power lies in its flexibility in harnessing the
winds of change and expediting it’s branding journey.
Vibrant
As part of the flexibility of the brand, the corporate color
pallete incorporates the use of metallic colors that convey the
richness and sophistications of the brand, yet a core principle
of the overall visual brand identity color scheme strategy
revolves around owning a highly differentiated and unique
color. Turquoise.
The Turquoise color was inspired by the merging of the clear
blue sky and lush green oasis at Irfan HQ and its unique
location with the backdrop of the Hajjar mountains and the
view of the sea.
This vibrant corporate color scheme with its blending metallic
colors on one hand and contrasting vibrant turquoise color on
the other hand work successfully alongside the architectural
color scheme in a visual manifestation of the core positioning
statement, “A place to achieve, a place to thrive”.
